Who we are
Whitney BA Stout, LLC, operating as Think Shift Lead™ ("we," "our," or "us"), operates thinkshiftlead.com, thedancesystem.com, changethesaas.com, and this Gumroad store at thinkshiftlead.gumroad.com, and provides educational tools, kits, courses, and materials. This Privacy Policy explains how we collect, use, store, and protect your personal information across these properties.
Owner and Data Controller:
Whitney Stout
Whitney BA Stout, LLC (Think Shift Lead™)
Email: humanhelp@thinkshiftlead.com
Information we collect
Information you provide directly
- Email address and name when you subscribe to our email list, follow the store, or purchase a product or course
- Quiz responses if you complete any assessment or diagnostic quiz on our websites
- Payment information is processed by Gumroad, Stripe, and PayPal; we do not store credit card or payment details directly
Information collected automatically
- Website usage data through Google Analytics on our websites, including pages visited, time on site, and general geographic location (city/country level)
- Technical information such as browser type, device type, and IP address
- Cookies as described in our Cookie Policy below
What we do NOT collect
We do not collect or request:
- Company names or employment details
- Detailed work information or organizational data
- Social Security numbers or government-issued identification
- Sensitive personal data such as health information, religious beliefs, or political affiliations
How we use your information
We use collected information to:
- Deliver purchased products and courses through Gumroad and our course platform (GoHighLevel/LeadConnector)
- Send educational emails including product updates, tips, and relevant content (only if you opt in)
- Provide quiz results and personalized recommendations based on your responses
- Process refunds under our published refund policies
- Improve our websites, store, and content through analytics
- Comply with legal obligations including tax requirements and consumer protection laws
Legal basis for processing (GDPR)
If you are located in the European Economic Area (EEA), our legal basis for processing your information includes:
- Contract performance: Processing necessary to deliver products and courses you have purchased
- Consent: Processing based on your explicit opt-in for marketing emails
- Legitimate interests: Analytics and website improvement that do not override your privacy rights
- Legal obligation: Compliance with tax, consumer protection, and other applicable laws
How we share your information
We share your information only in the following limited circumstances:
Service providers
- Gumroad: hosts this store, delivers digital products, and processes store payments; has access to buyer names, email addresses, and purchase history; subject to Gumroad's privacy policy
- GoHighLevel (LeadConnector): hosts our courses and email system; has access to email addresses and names
- Stripe and PayPal: process payments; subject to their own privacy policies
- Google Analytics: processes anonymized usage data on our websites; subject to Google's privacy policy
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
We do not disclose our customers, not by industry, size, or org type.
Legal requirements
We may disclose your information if required by law, court order, or government regulation, or if necessary to protect our legal rights or prevent fraud.
Your rights (GDPR and other privacy laws)
Depending on your location, you may have the following rights:
- Access: request a copy of the personal information we hold about you
- Correction: request correction of inaccurate or incomplete information
- Deletion: request deletion of your personal information, subject to legal retention requirements
- Restrict processing: request that we limit how we use your information
- Data portability: receive your information in a structured, commonly used format
- Object: object to processing based on legitimate interests
- Withdraw consent: unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly
To exercise these rights, contact us at humanhelp@thinkshiftlead.com. We will respond within 30 days.
Data retention and security
Data retention
- Email subscribers: we retain your email address and name until you unsubscribe, then delete within 30 days
- Purchasers: we retain purchase records and access information for the duration of your access and for tax/legal compliance (typically 7 years for financial records)
- Quiz responses: we retain anonymized quiz data for research and improvement purposes; identifiable quiz responses linked to email addresses are deleted within 30 days of unsubscribe
- Analytics data: Google Analytics data is anonymized and retained according to Google's policies
Data security
We implement reasonable security measures to protect your information, including secure hosting with SSL/TLS encryption, limited access to personal information by authorized personnel only, secure payment processing through PCI-compliant providers (Gumroad, Stripe, PayPal), and regular security reviews of our service providers.
However, no internet transmission is 100% secure. We cannot guarantee absolute security of information transmitted online.
International data transfers
Our service providers (including Gumroad, GoHighLevel, Stripe, PayPal, and Google) may process data in countries outside your own. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or other approved mechanisms.
Children's privacy
Our services are not directed to individuals under 18, though we do not restrict access based on age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.
Cookies and tracking technologies
We use cookies and similar technologies for essential functions (maintaining your login and session), analytics (Google Analytics on our websites, anonymized), and preferences (remembering your settings). This Gumroad store also uses Gumroad's own cookies and analytics, described in Gumroad's privacy policy.
- Strictly necessary: required for website operation
- Performance: Google Analytics for usage statistics
- Functional: remember your preferences and settings
We do not use advertising cookies or social media tracking pixels. You can control cookies through your browser settings. Disabling cookies may affect website functionality.
Third-party links, changes, and contact
Third-party links
Our websites, store, and courses may contain links to third-party websites or resources. We are not responsible for the privacy practices of these external sites. Review their privacy policies before providing personal information.
Changes to this Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last updated" date. Material changes will be communicated via email to active subscribers. Your continued use of our websites, store, or services after changes are posted constitutes acceptance of the updated policy.
Contact us
For questions, concerns, or to exercise your privacy rights, contact:
Whitney Stout
Whitney BA Stout, LLC (Think Shift Lead™)
Email: humanhelp@thinkshiftlead.com
For EEA residents: if you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.
By using our websites, store, or services, you acknowledge that you have read and understood this Privacy Policy.